The People's Channel came out on top in a survey of 45,000 Britons
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GB News has been named as Britain's most loved news brand in a prestigious survey.
The People's Channel was ranked as more popular than other major brands - including The Guardian, The Sun, and The Daily Mail - to pick up the accolade.
GB News topped the charts for the news category in the highly-regarded Brand Love study which polls ordinary Britons for their views.
Every year established data and market research company Savanta releases its findings on the UK's top 100 most loved media brands.
It comprises brands from across the sector including social media firms like Facebook and TikTok and streaming giants such as Netflix and Prime Video.
Overall, GB News rose from the 61st most loved media brand in 2022 to 53rd in 2023.
GB News editorial director Michael Booker said: "In just two years on air, our rapid growth is testament to the connection we have built with our loyal audience who were crying out for a new, different voice in news media.
"This survey is the latest proof that we are continuing to deliver, with a survey of 45,000 people revealing that amongst those aware of each brand, GB News is the most loved news brand in the UK.
"We call ourselves the People's Channel because we are unashamedly and unapologetically for the people of the United Kingdom.
"Surveys like this, alongside our rapid growth on air and online, show just how appreciative and passionate our audience are about what we deliver on TV, radio and online every single day."
Savanta surveys 45,000 people every year in order to build its BrandVue report and tracks more than 110 media brands.
Britons were asked for their views between May 1, 2022 and April 30, 2023.
Brand Love is calculated as the percentage of people stating that they "love" a brand, based on a score of one to six.
The league table of Top 100 Media Brands is then created by ranking the organisations by their Brand Love score, having met suitable brand awareness criteria.
